Countrywide Assured Plc Review

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Countrywide Assured Plc Reviews are based on the quality of services provided by the company as viewed from the perspective of their current clients and partners. Countrywide Assured Plc was established in the year 1988 and has its registered office on West Strand Road, Preston, Lancashire, United Kingdom.


Countrywide Assured plc de-merged from the Countrywide Assured Group on the 25th May 2004, and now they operate as a subsidiary of Chesnara Public Limited Company. The de-merger did not affect existing customers or their Policies and does not affect the investment potential of any Policies. In June 2005, Chesnara Plc purchased City of Westminster Assurance Ltd (CWA) from Irish Life and Permanent plc. CWA’s life assurance business diplomacies includes protection plans, mortgage endowment, savings plans, single premiums bonds, pension policies and permanent health insurance policies. However, CWA became closed to new business in 1995.

As part of a collective restructure, Chesnara transferred CWA’s policies into Countrywide Assured. The transfer enabled the business to be managed in a simpler and more efficient manner than would be the case if the business remained separate. In December 2010, Chesnara also purchased Save & Prosper Insurance and Save & Prosper Pensions (collectively known as “Save & Prosper”) from JPMorgan Asset Management Marketing Limited, and all the Save & Prosper policies were also transferred into Countrywide Assured. This transfer became effective on 31 December 2011. In November 2013, Chesnara purchased Direct Line Life Insurance Company Limited from Direct Line Insurance Group Plc. A condition of the sale was that Countrywide Assured could no longer use the Direct Line Life name, the company was renamed Protection Life. Protection Life policies have now been transferred into Countrywide Assured and now make use of this name. This transfer also became effective on 31 December 2014.
Countrywide Assured is a successful life company, and after a long history of mergers, they currently provide their customers with long term financial protection for both their home and family. They offer managed, equity, international, balanced, property, and deposit funds, as well as growth and income bonds. They are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

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General Inquiries: 0800 414111